Brand design
Bud sought to attract young hip Brits with an arts-based programme. The ’B’ campaign drew on cultural synergies between the US & UK. It utilised film, music, fashion, art & design to woo stylish 18-24’s repelled by it’s mainstream US image, creating a new underground market.
Exhibit B saw US & UK artists collaborate, culminating in a London based sculpture exhibition.
B Reel toured with BFI, juxtaposing US and UK 'social realism' films such as 'Room at the Top' and 'Do the Right Thing'
B Side pitted US and UK DJ’s against each other in a series of ’sound clashes’ with Sleazenation magazine.
B Shirt took public submissions via a 32-page pull-out in I-D magazine, culminating in retail outlet multi-media installations.
Cele’B’ritation was a book by Rankin exhibited at London’s Proud Galleries, featuring US & UK celebrities.