Converse: 'You're it' was a international campaign promoting local artists. 3 Sydney artists were documented which culminated at an activation staged at Big Day Out which also also celebrated the Converse 100yr anniversary.

Motorola handset launch: A lo-fi teaser campaign for the Motoblur ‘the first phone with social skills’ was fly posted asking people to befriend Rob Multo (anagram of Motoblur) via a  Facebook page. The fictional character posted viral comedy content, gig tix and promotions as his journey from socially awkward tech geek to popular ladykiller was charted - with a final reveal giving away tix to the launch party with a 360 media wall held at the Sydney OPT. review   

Silverchair: Young Modern Album launch at Carriageworks Sydney in partnership with Motorola, Nova and 3 Mobile.

Freedom Furniture: Sydney celebrities were asked to create their childhood dream homes for an activation aimed at the family unit for an inspirational day out.

Good Charlotte: Theming & stage set for a secret gig broadcast live and held in Paddington town hall in conjunction with Optus & Motorola. 

Casio G-Shock: Shock The World Tour found itself in 12 major cities across the world including London, New York, Paris, Tokyo, Berlin and now Sydney! The Australian leg of the tour, held just on the outskirts of Sydney's CBD at CarriageWorks and saw over 1000 people come through the door.

Sportsgirl: Melbourne flagship store launch utilising a brand coloured kabuki reveal system.

Optus: Wizard of Oz themed float design for Mardi Gras