Brand design
Looking for a new avenue from which to access the young 18-28 year old creative market, Peer Group Media approached Kirin to partner its award winning typographic exhibition, Go Font Ur Self*.
The GFUS* initiative was a 36 month ongoing showcase of typographic works presented by Kirin and produced/curated by Peer Group Media.
It explored the written word in all its various configurations, beyond the bounds and restraints of traditional typesetting. The focus was to embrace letter form as the inspiration for artwork, deconstructing it without the need to adhere to legibility or the vernacular.
Consisting of 6 Chapters, 2 books and traveling across the country 4 times the exhibition attracted over 16,000 attendees and saw 84 Australian and International artists exhibit. The program firmly established Kirin as the the beer behind the creative industry, opening the brand up to a new and inspired market.