Brand design
The iconic whisky label launched an annual music award night called The Jack Awards.
The 'Jacks' were a set of popularly-voted Australian music awards that rewarded all areas of Australian live music, from bands to venues, tour art to drummers rather than only recorded single or album releases. The Jack Awards aired on Channel [V] Australia.
The nominees were selected by a music industry panel and the winners were chosen by the public via an online voting system.