Brand design
We (Milk Communications) contacted sneaker freaks to research this global obsession, exploring themes of: technology, identity, criminality, exploitation, fashion and obsessive behaviour. Resulting in an innovative book and a Channel 4 documentary - it provides a stunning tribute to this social phenomenon.
Within its pages, celebrities, musicians, athletes, artists, designers and enthusiasts worldwide, extol their love of the sneaker. Including: The Prodigy, The Jungle Brothers, Spike Lee, Jake & Dinos Chapman and Prince Naseem.
Extensive media coverage has sold 60,000 copies to date.
"Size isn't everything, IT WILL BE MAJOR”
- Snoop Dog