Brand design
V Energy / Frucor: Branded content
Ladies and Gentlemen: meet Vera, senior citizen.
“Switch on the ol’ box pets, pour yourself a cup of V and join me for the latest and greatest in rising stars in Australian music”
Each week, Vera invited one of Australias hottest independent artists to join her on the couch at Channel [V] to answer the questions that only your nan would ask. Vera loved it, the bands loved it and it was great TV.
Veras nearest and dearest included:
BlueJuice, Lanie Lane, Cog, Goons of Doom, The Presets, PNAU, Van She, Yves Klein Blue, The Lost Valentinos, The Potbelleez, The Jezabels, Sparkadia, Songs, Mercy Arms, Josh Pyke, ELF, Dappled Cities, Bang Gang DJs and more…
“We’ve been interviewed by all sorts but never by a granny! She’s a sweetheart”
- Nick Littlemore (Empire of the Sun)
An activation was also rolled out to the Australian music festival circuit.
Role: Creative Director / Director / Producer